Malvern Showground transformed into a Christmas wonderland as Winter Glow, the biggest Christmas event in the West Midlands, illuminated the Three Counties Showground on Friday, officially kicking off the festive season.
Open until Tuesday 31 December, the event offers a range of magical experiences for families and friends to enjoy, from the region’s biggest outdoor light trail to ice skating, mini golf, and personalised Santa experiences.
The opening weekend was Winter Glow’s most spectacular yet, as its team of over 110 elves and human helpers welcomed thousands of local families to the event for festive fun.
Santa’s Winter Village – Families are welcomed to Santa’s magical Winter Village by Mrs ClausWinter Glow Returns, with New Twists and Turns!
To book your tickets visit winterglow.co.uk
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West Midlands’ biggest Christmas event is set to return with more attractions than ever before.
Winter Glow, the West Midlands’ biggest festive experience, has announced it will return to the Malvern Showground for Christmas 2024, promising even more magic than ever before.
Open from Friday 22 November to Saturday 31 December, the festive event will offer locals six weeks of unforgettable Christmas cheer with a wide array of festive activities to enjoy, including brand-new additions for 2024.
UV Glow Crazy Golf
Visitors will be able to challenge their loved ones to a game of glow-in-the-dark mini golf on Winter Glow’s new 18-hole course, featuring elf-themed UV designs and plenty of surprises along the way.
Personalised Santa’s Grotto Experience
The beloved Santa’s Grotto will return with two new elves, Tinker Toymaker and Frosty Wanderer, offering an immersive adventure into a winter wonderland. Groups of up to eight can enjoy a personalised experience that includes a visit to Mrs Claus’ bakery, the toy workshop, and a winter village, before an unforgettable meeting with Santa himself.
Expanded Light Trail
Winter Glow’s renowned light trail takes on a brand-new theme for 2024, as it introduces ‘The Light Guardians’. Designed and created by local artists and lighting designers, the trail will transport visitors on a mesmerising adventure through dazzling illuminations.
The Region’s Largest Covered Ice Rink
Visitors will also have the opportunity to skate along to festive classics on the region’s largest covered real ice rink. Decorated with twinkling lights and giant snowflakes, the rink is the perfect place to get into the Christmas spirit.
Fairground Fun for All Ages
From the iconic big wheel to Dodgems, a festive funhouse, bungee trampolines, and classic fairground games, Winter Glow’s fairground promises endless entertainment for the young and the young-at-heart.
Santa Paws
Back by popular demand, Winter Glow’s famous dog-friendly Santa meet-and-greet experiences will return for 2024. Plus, it remains the only festive event in the West Midlands that welcomes dogs to its light trail, with furry friends invited to join on opening weekend and any weekday booking.
“We’re thrilled to announce the return of Winter Glow to the Malvern Showground for another unforgettable Christmas season,” our aim is to create a magical experience for the entire community, and we believe this year’s event will be our best yet. Malvern is fast becoming the ultimate Christmas destination in the West Midlands and, with exciting new additions like the UV Glow Crazy Golf and an expanded Light Trail, we’re confident this year’s event will only cement this further.” Chris Tarren, Managing Director at Winter Glow.
For tickets and more information, click here.
Charity
Winter Glow 2024 is partnering with Winston’s Wish, a bereavement charity for children and young people. They will host the first Winston’s Winter Glow Wander on December 1, offering exclusive access to a magical Christmas light trail at the Three Counties Showground in Malvern. The event aims to create lasting memories for bereaved families during a challenging time of year. Proceeds from ticket sales will support Winston’s Wish’s services. The event includes a light trail, Christmas market, and food quarter. Tickets for this one off event can be purchased here.